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The founder of the Xpand team – Sergii Chernenko – had a lot of goals in his life. One of such goals was of an educational nature – someday he planned to organize a conference in Ukraine, which would shed light for the Ukrainian business on modern innovative intelligent tools that help run your business in an efficient and up-to-date manner. This big ambition was achieved on November 30, 2018, and a foundation of the annual conference, named SCHO?, was laid.